ReferMe
Business referral platform · Mobile app & landing page
I worked with Falcon Enterprise through Upwork to turn an early ReferMe concept into a connected referral-product design. I developed the mobile experience for inviting businesses, sharing referral links, reviewing activity and tracking earnings, alongside a landing page introducing the Business Portfolio Manager model. The engagement also included a separate investments web-app concept.
- Role
- Product / Interface Designer
- Year
- Client design · Year unconfirmed
- Scope
- Mobile & web UI Referral flows · Landing page
01 / Overview
Designing a platform for referring businesses.
ReferMe was envisioned as a platform where people could introduce local businesses to a wider ecosystem and potentially earn from those referrals. The initial brief and early screens did not establish a complete journey. I developed mobile user flows, high-fidelity app screens and a landing page, connecting business discovery, invitations, referral activity and earnings into a more understandable experience. The supplied Figma files document the design work, not verified production usage.
02 / The starting point
A few screens, but not yet a complete journey.
The client brought a short concept and early homepage designs. The missing work was the interaction between inviting a business, sharing a referral link, and returning to see activity or earnings. The mobile Figma file contains user-flow mapping, wireframes, high-fidelity screens and dated feedback/change iterations in May 2024. My contribution extended beyond the initial screens to define how these connected tasks could work together.
03 / Product thinking
From inviting a business to following its activity.
The mobile user-flow board shows splash, onboarding, login, home, business discovery, invite, sharing, activity, earnings, accounts and settings. I used these related tasks to organise the product around two kinds of visits: someone beginning a new referral and someone returning to review previous activity. The structure aims to make the next action and its outcome clear at each stage.
04 / Discovery & sharing
Invite local businesses with a clear next action.
The high-fidelity mobile designs include a business list, searchable business discovery and invitation prompts. Referring a business is the central action, supported by sharing links and a dedicated invitation flow. The design moves from recognising a relevant business to acting on the opportunity without treating each screen as an isolated composition. The original mobile source also documents alternatives and feedback iterations rather than only a single polished screen.
05 / Tracking the referral
Make referrals and earnings visible after the invite.
The application designs include Activity, Earnings and account-management areas alongside a current balance and completed-referral information. These screens address a different need from making a new invitation: they help a returning user understand what has happened and see information associated with their participation. The figures shown in the mockups are interface content, not verified business results or actual user earnings.
06 / Mobile & web interfaces
From flows and wireframes to high-fidelity screens.
The mobile design file contains a user-flow page, wireframes, a high-fidelity interface and dated feedback/change pages from May 2024. Its screens cover onboarding, sign-up, login, business discovery, invitation, sharing, activity, earnings and settings. I used Figma to develop the visual and interaction sequence so the client could evaluate a connected product proposal. The existence of these designs should not be mistaken for a completed production launch.
07 / Landing page design
Explain the Business Portfolio Manager model.
The landing page introduces ReferMe with the proposition “Where Your Network is Your Net Worth.” It explains a Business Portfolio Manager (BPM) model: join the platform, refer businesses through a unique link, build a business portfolio and potentially earn from activity in the ecosystem. Sections describe the benefits, the referral process and the relationship between businesses, customers and BPMs. I connected those explanations with interface visuals, giving visitors a clearer view of the concept before account creation. Earnings examples are proposed product content, not independently verified outcomes.
08 / Handoff & scope
Referral product delivered; investments explored separately.
I delivered the referral-product design work, although the client later reduced the planned implementation scope because the available funding was insufficient. The broader engagement also involved a separate ReferMe Investments web-app concept, visible in another Figma file. That product explores investment listings, funding information, profiles and settings. It is related work, but it is not the same as the business-referral mobile application, and this case study does not treat either design as proof of a live launch.
09 / Reflection
A product is more than its home screen.
ReferMe reinforced the difference between a compelling product proposition and a complete user journey. The core design challenge was making business referrals understandable through invitation, sharing, tracking and earnings views. The landing page explained why someone might join, while the app screens explored what they would actually do. Keeping the separate investments concept distinct also makes the scope of the engagement more accurate.