Samura Logistics
Logo design, UI/UX & WordPress website
I designed the Samura Logistics logo, created custom website icons, and handled the UI/UX and website design for this new logistics company. I designed desktop and mobile screens in Figma and implemented the website with WordPress and Bricks Builder. The website launched within two weeks, in time for a stakeholder presentation.
- Role
- Logo, UI/UX & Web Designer
- Year
- 2026 · 2-week website
- Scope
- Logo · Iconography Figma · Bricks Builder
01 / Overview
From an idea to a digital presence.
Samura Logistics was a new company preparing to enter the logistics market. It needed a logo and website to introduce its services professionally. I worked on logo design, custom icons, UI/UX and website design and implementation, taking the project through discovery, concepts, wireframes, refinements and launch. The website needed to be ready for an upcoming stakeholder presentation.
02 / The challenge
Creating a presence from day one.
Samura Logistics was starting out without an established website. The challenge was to design its logo, communicate the company's services clearly and deliver a functioning website within a short timeline. The website also needed to work across screen sizes and be practical for the client to update independently after handoff.
03 / Logo design
Three concepts. One road-inspired mark.
I began the logo work with discovery. I developed three concepts and presented them through mockups to show how the designs could be used. After the client selected one, I refined and delivered the final logo. It combines the letters S and L, with shapes inspired by road lanes—a connection between the company's initials and its logistics services.
04 / UX strategy
Making the services easy to understand.
Discovery and research informed the website structure. My main UX decisions focused on content hierarchy, responsive layouts, contrast, readability and clear service communication. I verified the content before refining page layouts, helping the site prioritise the information visitors would need. These considerations guided the interface rather than treating responsive behaviour or accessibility as an afterthought.
05 / Interface design
From wireframes to responsive screens.
I worked through wireframes and iterations before designing both desktop and mobile screens in Figma. The structure and content were reviewed and refined through feedback. The interface used the new logo and custom icons while keeping the company's services clear and easy to find. Designing desktop and mobile screens helped me consider responsive layouts throughout the process.
06 / Iconography
An icon language made for the website.
I designed approximately 20 custom icons for the Samura website to help communicate information consistently across its pages. The icons supported the website's service content and interface without being presented as part of a complete brand identity system. The original icon collection can be shown alongside the website sections where those icons appear.
07 / Development
Designed in Figma. Built in Bricks.
After refining the website design, I implemented it using WordPress and Bricks Builder. The client specifically wanted an interface that they could use to update content easily after launch. That made the platform choice a practical part of the design decision, not just a technical preference. I added final details and refinements as the website was prepared for presentation.
08 / Launch & outcome
Two weeks to launch.
The website was completed within two weeks and launched in time for the stakeholder presentation. Client and stakeholder feedback was positive, received through WhatsApp and calls. Later, I updated the website’s address details to reflect Samura Logistics presence in Zambia, Zimbabwe and the United Kingdom. No verified traffic, conversion or revenue results are available, so the outcome is reported as an on-time launch and positive stakeholder response.
09 / Reflection
Designing for what happens after launch.
Samura Logistics brought together logo design, UX, custom iconography, responsive UI and WordPress development in a single project. It reinforced the importance of carrying clear visual and content decisions from the first concepts into a working website. The finished site needed to look professional at launch, communicate services clearly and remain manageable for the client afterward.